When writing SEO-friendly titles, descriptions, and meta descriptions for your Blogger posts, it's essential to focus on optimizing these elements for both search engines and users. Here’s a breakdown of each:
1. Writing an SEO-Friendly Blogger Title
The title is one of the most important SEO elements for any blog post. It helps both search engines and users understand what the content is about.
Tips for Writing a Blogger Title:
- Keep it under 60 characters: Google typically shows only the first 60 characters of a title in search results.
- Include your primary keyword: Place your main keyword near the beginning of the title, as this is crucial for SEO.
- Be descriptive and clear: Your title should accurately describe the content of the post.
- Add a value proposition: Engage the user by providing a reason to click. Example: "How to Write SEO-Friendly Titles for Bloggers That Rank"
- Make it compelling: Consider using numbers, action words, or questions (e.g., “How To,” “Top 10,” “Best Tips”).
Example:
- "How to Write SEO-Friendly Titles for Blogger"
- "10 Tips to Improve Your Blogger Post Titles for SEO"
2. Writing the Blogger Post Description
The description is what appears below the title in Blogger’s settings and is often used in your post’s URL and summary.
Tips for Writing a Blogger Description:
- Keep it short and to the point: Around 160–180 characters.
- Include your target keyword: Ensure it reflects the content and includes the focus keyword.
- Engage users: Briefly summarize the article and create curiosity.
- Avoid duplication: Each post on your Blogger site should have a unique description.
Example:
- "Learn how to write SEO-friendly titles that attract both readers and search engines. Follow these simple tips to improve your Blogger post titles."
3. Writing the Meta Description
The meta description is the snippet that appears below your page title in search engine results. Although Google doesn’t directly use meta descriptions as a ranking factor, a well-written one can improve the click-through rate (CTR) of your post.
Tips for Writing a Blogger Meta Description:
- Length: Keep it under 160 characters, as Google usually truncates anything longer.
- Incorporate the keyword: Use your primary keyword, as this shows Google that your content is relevant to the search query.
- Engage the reader: Write a compelling sentence that makes the reader want to click on your post.
- Be specific: Make it clear what readers will get from reading your post.
Example:
- "Discover how to craft SEO-friendly titles for Blogger that rank high on Google. Learn practical tips to boost your post’s visibility and traffic."
How to Add Title, Description, and Meta Description in Blogger
1. Title:
The title is usually added when you create a post in Blogger. It’s the main heading that appears at the top of your post.
- Go to Blogger Dashboard → Create New Post → Add your title in the Title field.
2. Description:
The description can be added in the post settings.
- While creating a post in Blogger, you’ll see a "Post settings" section on the right side. Click on "Search Description" and add your post description here.
3. Meta Description:
Meta descriptions can be added manually by using the Meta Tags feature in Blogger, which requires editing the HTML of the blog or post.
- To add a meta description to a post:
- Go to Settings → Search Preferences.
- Under the Meta Tags section, click Edit and enable Description.
- Add your meta description for each individual post in the "Post settings".
Summary of Key Elements:
- Title: Include your target keyword, make it clear, concise, and engaging (under 60 characters).
- Description: A brief, unique description (160-180 characters) summarizing your post content.
- Meta Description: A compelling, SEO-optimized snippet (under 160 characters) to improve click-through rates.
By writing strong titles, descriptions, and meta descriptions, you'll increase the likelihood of ranking higher in search engines and attracting more readers to your blog.